media-tipz

Sprout Social Named One of Glassdoor’s Best Places to Work for Second Year in a Row

We are beyond excited to announce Sprout Social has been recognized as one of Glassdoor’s Best Places to Work in 2018—the second year in a row we’ve received this honor.

This recognition is particularly meaningful to us because the Best Places to Work list is entirely based on feedback our employees have voluntarily and anonymously shared on Glassdoor. To determine the winners of the awards, Glassdoor evaluates all company reviews shared by employees over the past year. This year, we are proud to be recognized among United States-based companies with less than 1,000 employees.

Creating a workplace where all individuals not only feel comfortable, but inspired, takes the effort of an entire team. At Sprout, we are lucky to have more than 450 people stand behind that goal with each fueling our culture in their own, unique way. We’re excited that our amazing team has recently expanded, with the addition of Simply Measured, and we’re more committed than ever to our culture of open communication, team collaboration and inclusion.

So what did employees have to say about being part of Team Sprout? Below are just a few words employees shared on Glassdoor that contributed toward the award and that made us feel incredibly honored to be recognized:

“The training is superb, environment energizing, and the benefits and perks reign supreme! Lots of growth opportunity, too, especially with the new “Grow@Sprout” program. Employees are so diverse (awesome DEI initiatives happening) and multi-faceted, personally and professionally.”

— Finance Department Employee, Sprout Social

“You have a voice here – your personality, skill set, and opinions are celebrated at Sprout. The team is encouraged to speak up.”

— Anonymous Employee, Sprout Social

“The opportunity within the space, and specifically within the company – it’s just the beginning at Sprout. The people and the culture they/we create is truly awesome. The office itself (snacks, drinks, free lunch) is pretty inspiring. It’s a very ‘humble’ group as well, something you don’t see often in tech, especially within a company as successful as Sprout is, and will continue to be.”

— Account Executive, Sprout Social

Thank you to all our employees who share their valuable talents with us each and every day. We are so grateful for their contributions and look forward to another year of new and challenging work with our phenomenal team.

source:here

The Power and Limits of Social Media

we have witnessed over the last decade the most powerful changes in arts marketing since my career began almost 30 years ago. The advent, and rapid acceptance, of social networking technology have led to new communications approaches that are flexible, potent and inexpensive.

At the same time, we have seen arts organizations using web sites and email blasts with increasing focus and sophistication.

We now have the ability to reach huge numbers of people with little effort or expense. People in our communities can now communicate with us through Facebook and Twitter. And they can influence their friends and associates to participate in our activities through online endorsements.

I have heard more board members than I can count say to mWe and others: “The key to success in the arts today is to have an active social networking strategy. This is the way to attract younger audiences.” I do not disagree at all that every arts organization must rethink its approach to programmatic marketing — the way we sell our services. We can save money and sell more tickets at the same time, a remarkable win-win opportunity in this era of reduced demand and austerity.

But I fear that the power of social media is being touted by many who are not aware that there are other forms of marketing that are just as essential. In fact social networking activities are not a panacea. They are tools for reaching large numbers of people, inexpensively, but they are not yet the tools that bind people to us enough to make them major donors, board members or volunteers.

But we need other, more personal and engaging activities as well.

We need the one-on-one vehicles that foster true engagement and, ideally, encourage people to take a more active role with our organization than simply being an audience member. Without the personal touch, it is difficult to raise the large sums, attract the volunteers and build the boards we need to support major arts projects.

We also need the institutional marketing activities that impress upon people that we are exciting and fun organizations with which to engage. When we mount exhibitions about our history and accomplishments, present truly special events that are exciting and surprising, announce important new programs or major new grants, form joint ventures with other major organizations (in the arts or out), appear on television and radio, and collaborate with major artists, we give people a reason to want to become more involved with our organizations.

Yes, social media can amplify the impact of any of these activities but a single tweet or Facebook post is not enough to bring wide acclaim. We must include social media as a vital ingredient in a comprehensive institutional marketing program, but not focus exclusively on it.

source:here

Testimonials

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Jane Doe